Consumption of cold beverages during prolonged exercise in the heat improves body temperature and performance.

It is well known that exercising in hot environments can increase core body temperature especially if the body is dehydrated.

The internet is rife with scare-mongering misinformation about water and cancer prevention. Search results include claims that drinking cold or fluoridated water and plastic bottles can cause cancer, none of which have been scientifically proven.

Plastic bottles contain Bisphenol A (BPA), the chemical used to make the plastic hard and clear. BPA is an endocrine disruptor which has been proven to be hazardous to human health.

1. Water filters provide better tasting and better smelling drinking water by removing chlorine and bacterial contaminants.

2. Point-of-use water filters remove lead from drinking water immediately prior to consumption, thus preventing this harmful substance from entering the body.

3. The purchase of a counter top filter results in a source of clean, healthy water that costs much less than bottled water.

4. Water filters greatly reduce the risk of rectal cancer, colon cancer, and bladder cancer by removing chlorine and chlorine byproducts from drinking water.

5. A solid block carbon water filter can selectively remove dangerous contaminants from drinking water while retaining healthy mineral deposits that balance the pH of drinking water.

6. Drinking clean, filtered water protects the body from disease and leads to overall greater health.

7. A water filter provides clean, healthy water for cooking, as well as drinking, at the convenience of tap water.

8. Water filters reduce the risk of gastrointestinal disease by more than 33 percent by removing cryptosporidium and giardia from drinking water.

9. Drinking pure water is especially important for children. Water filters provide the healthiest water for children’s developing immune systems.

10. Water filters offer the last line of defense between the body and the over 2100 known toxins that may be present in drinking water.